Shark Week begins July 28, 2019
For the past 30 years, The Discovery Channel has been airing a full week of shark-themed programming to entice fans of the often misunderstood kings of the sea.
What the average viewer might not know or even care about is the revenue that shark week brings in for the company(DISCA, DISCK)
The Discovery Channel has earned a combined $36 million dollars in the past two years(2017 & 2018).
2019 is expected to eclipse both 2017 and 2018 combined
Discovery networks are still on the "old school" model of revenue generation so they rely on ads as opposed to a subscription-based model like Netflix or Hulu. It's safe to say that shark week generates a healthy portion of the networks yearly revenue.
Discovery Networks is scheduled to report earnings on August 6, 2019.
For the past 30 years, The Discovery Channel has been airing a full week of shark-themed programming to entice fans of the often misunderstood kings of the sea.
What the average viewer might not know or even care about is the revenue that shark week brings in for the company(DISCA, DISCK)
The Discovery Channel has earned a combined $36 million dollars in the past two years(2017 & 2018).
2019 is expected to eclipse both 2017 and 2018 combined
Discovery networks are still on the "old school" model of revenue generation so they rely on ads as opposed to a subscription-based model like Netflix or Hulu. It's safe to say that shark week generates a healthy portion of the networks yearly revenue.
Discovery Networks is scheduled to report earnings on August 6, 2019.

Comment